May 10, 2022
I know the hesitation. You’re
staring at your Airbnb listing wondering… is this the right title?
Is this the best title? Did I charge the right cleaning fee?
Should I change my photos and descriptions? Am I missing
something?
Because we rely so heavily on listings sites like Airbnb and VRBO to advertise our properties for rent as short-term rentals, it's important that we do what they want when it comes to our online listing setup. It’s only right that we do what they ask, isn’t it? Would your property be staying booked so easily without them? Hopefully! But for many of us, that’s not the case, after all, they do spend $100s of millions on advertising on our behalf :)
And so when I say “do what they
ask” I'm actually referring to machines. Yes, machines. I can say
with 100% certainty that on the other side of our computer screen
there is not a human being reviewing our listings; it is a machine.
A machine looking for certain data that it can plug into its
algorithms to let Airbnb know that the listing is in fact a good
one or a bad one less deserving of lucrative
reservations.
So how do we make these
search algorithms (machines) happy to ensure that our listings are
viewed by as many people as possible? That’s what we’ll uncover
this week in a quick episode breaking down the top five.
Refer back to some of the prior episodes mentioned this week:
Episode 118 (listing titles) Episode 70 (Must have photos) and Episode 91 (what NOT to do with your photos)
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