Dec 14, 2021
Repeat guests are great. You
already know they are good guests (otherwise you wouldn’t have them
back) and they can really help keep your calendar booked more
consistently. Today there are lots of options to take bookings
directly and your repeat guests are great guests to
approach.
There are lots of benefits to this which we
will discuss in this week’s episode but in a nut shell I’d like to
get you thinking…If we have all of our properties listed on one OTA
or online travel agency, like Airbnb, then we have all of our eggs
in one basket. What happens if Airbnb takes your account down? This
happens. What would happen to your occupancy? Yeah, it wouldn’t be
good.
So if we can decrease our exposure to the OTAs
we can protect ourselves from potential risks on the platforms but
we also build a better and more consistent business. Many times we will be able to better
forecast our occupancy all while having the opportunity to earn
more money! You can offer your guests a lower price at the same
time you are earning more because neither side has to pay the OTA
commissions! If you’re just getting started with direct bookings
then repeat guests are a great place to start.
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